元宵节信息
2024-09-08 10:34:48
元宵节信息剧情介绍:
再来看一下什么样的企业适合走“和平”之路。如果一个企业不具备上述能力，就要权衡利弊，千万不要“跟风”，更不能贸然进入主流市场，否则一旦主流市场出现供大于求的局部饱和状态，往往会陷入两难的境地：不降价用户会跑掉，降价企业会死掉。很多人问我遇到这样的情况企业该怎么办，可以说违背市场经济游戏规则而导致的这种状况是无药可救的。中小企业最忌讳的就是参与主流市场的竞争，与大企业正面冲突，生产无差异产品。那么，中小企业应当怎么做呢？答案是走产品差异化战略，通过对目标市场的深入了解，生产有特色的产品，并集中精力提高产品的针对性，使产品和服务更贴近目标用户，不求大，不求全，而是在“恰当”和“贴切”上下工夫，从而避开主流市场的残酷竞争，走“和平之路”。这条路尽管市场规模有限，但是企业的效益相对说来要稳定得多。
相关影视:元宵节信息
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